Metrocrest Services is a non-profit organization that helps families get back on their feet during hard times through numerous programs and community services. Their team contacted CinemaStory for video consulting in regards to their summer program, Sack Summer Hunger. We developed a shooting script that would hook viewers at the beginning with dramatic visuals, transition into Metrocrest’s solution to the serious problem and finally inform the viewer how they can assist in this noble community service. Metrocrest reported an increase in donations after a brief demo airing of this video on their blog and they plan to launch this coming summer.
Sack Summer Hunger
This was an excellent first experience for our team working with children and we were honored to work for such a noble cause. Big thanks to Nicole at Metrocrest Services!
We followed the classic concept of a hook (the dilemma), the solution (Sack Summer Hunger), and a call to action (donate and volunteer) in this economical-friendly non-profit promo.
This video was shot in one full production day with careful planning, recruiting, and communication by CinemaStory and Metrocrest Services.
- Client: Metrocrest Services
- Date: September, 2014
- Director: Shane Reitzammer
- Editor: Shane Reitzammer
- Timeline: 4 Weeks