Many marketers agree that video production and marketing are essential. In fact, about 98% of marketers claim video is now a core part of their strategy.
But here’s the thing… not all videos serve the same purpose.
Commercial video production doesn’t serve the same purpose as explainer video production, and an event recap won’t have the same impact as video testimonials. That’s why it’s essential to understand the various types of video and determine which one is best suited for your goals.
In this blog, we’ll break down different types of video production styles and guide you in figuring out which one makes the most sense for you.
Why Video Matters
Videos get shared 1,200% more than text and images combined. That kind of shareability gives your brand reach and visibility you simply can’t get with static content. When people share your video, it creates a ripple effect that can help you expand your audience, strengthen your credibility, and put your message in front of new people without extra ad spend.
When your marketing video production is purposeful and strategic, it becomes a growth driver. It’s no surprise that companies that leaned into video marketing experienced revenue growth nearly 49% faster compared to organizations that skipped it. Video is one of the most powerful tools for building awareness, establishing trust, and driving business growth.
7 Effective Types of Video Production
Below are some of the most effective types of video production for businesses.
1. Brand Storytelling Videos
Brand storytelling videos can humanize your brand. They’re perfect for showing who you are, what you stand for, and why you do what you do. These videos highlight your mission, values, and unique identity, which help people connect with your brand on a deeper, more personal level.
Brand storytelling videos also work best in places where first impressions matter, like your homepage, About Us page, or even as part of a brand launch or awareness campaign. A strong brand storytelling video builds trust, creates an emotional connection, and sets the tone for every other piece of content you share.
2. Commercial Video Production
Commercials are built to grab attention instantly and make a strong impression. They’re ideal for in-stream ads, broadcast spots, TV campaigns, and even streaming platforms where visibility is high but time is short. With a creative content agency like CinemaStory, commercials can deliver quick, memorable messages that resonate with your audience.
They’re one of the most effective tools for building brand awareness and creating recall, which ultimately helps your business stay top-of-mind long after the spot airs.
3. Video Ad Campaign
Video ad campaigns are built for digital-first platforms, including Meta, LinkedIn, Google, Pinterest, and YouTube ads. Unlike commercial video production, which aims for broad reach and brand recall, ad campaign videos are designed for precision, like reaching specific audiences with the right message at the right time.
These social media video ads can be tailored, tested, and optimized throughout a campaign. It can be A/B testing different hooks, personalizing creative for different audience segments, or tracking performance metrics. Ad campaign videos are built for results you can measure. When paired with a creative marketing strategy, it can help you drive views, clicks, conversions, and sales.
3. Social Media Video Production
Social media content is concise, engaging, and designed for interaction. They’re designed for platforms like Instagram, TikTok, LinkedIn, and Facebook, where attention spans are short but the potential reach is enormous.
Social media content thrives on shareability and community building. These videos are often trend-driven, optimized for each platform’s format, and crafted to spark likes, comments, and shares.
It’s essential to note that performance varies from one location to another. Depending on your audience and the social media platform, some content works better as a video. In contrast, other content may perform just as well or even better than static images or graphics. That’s why a strong social strategy is key!
If social media strategy feels overwhelming, we can help. Schedule a discovery call with our video production team and we’ll guide you toward the right approach.
4. Case Study & Video Testimonials
Nothing builds trust like real stories. Client testimonial videos let your customers do the talking, giving your audience proof through authentic experiences and genuine feedback. A case study video can take it one step further by showing measurable results that highlight the challenges, solutions, and impact your business has delivered.
Together, these formats are potent tools for credibility. They provide social proof that your product or service delivers on its promises, which is often the final nudge someone needs before making a decision.
These case studies and video testimonials work exceptionally well on landing pages, in sales decks, or as part of nurturing campaigns.
5. Event Video Production
Event video production can help maintain momentum long after the event is over. Recap videos capture the highlights, energy, and key moments, providing attendees with something to relive and share, while also showcasing what non-attendees missed. That replay value helps build FOMO, making it more likely people will attend the next one and even attract sponsors.
Beyond recaps, full event coverage can serve multiple purposes. Live streams extend your reach in real time, and recorded sessions can be repurposed into marketing content.
Video production for events can extend the lifespan of your event, amplify your brand’s presence, and provide valuable assets as social content, future campaigns, and content to share with sponsors.
6. Internal Communication Videos
Internal communication videos make training and communication simple, consistent, and engaging. This can include onboarding new employees to rolling out company updates. Video helps information stick and saves time compared to repeating live sessions. It’s an efficient way to align teams and keep everyone on the same page. These are great for onboarding portals, internal newsletters, or company meetings.
7. Product & Explainer Videos
Product and explainer videos make complex ideas simple and highlight key features in a way that’s easy to understand. They help customers quickly see the value of your product or service and take action with confidence. These can be live-action or animated. An animated explainer video is handy for breaking down abstract concepts in a clear, visual way.
These work best on websites, landing pages, product launches, and social channels where customers are actively learning about your offering and deciding what to do next.
How to Choose the Right Type of Video Production
With so many options, it’s easy to feel like you need them all. The truth is, you don’t. The best for your business depends on your current goals. Start with the type of video that solves your most pressing need, then build from there.
- Conversion
- If you’re aiming to drive sales, ad campaign videos, product and explainer videos, as well as video testimonials and case study videos, all play a role. Together, they simplify your offer, prove its value, and guide prospects toward action.
- Awareness
- If your goal is to get noticed, focus on brand storytelling videos or commercial ads. These are designed to make strong first impressions, build recognition, and keep your brand top of mind.
- Credibility
- If you need to build trust, client testimonial videos and case study videos are your strongest tools. They provide authentic proof and measurable results, which often is the final push prospects need to take you seriously.
- Retention
- If your priority is keeping your audience engaged, social media content will keep you top of mind. These videos thrive on shareability and ongoing interaction, ensuring your brand stays part of the conversation.
- Fear-of-Missing-Out (FOMO)
- If you want to build excitement around events and keep people coming back, event video production is your best bet. It can help extend the energy, showcase the highlights, and give non-attendees a reason not to miss the next one.
- Internal Alignment
- If your focus is on strengthening your team, training and internal communication videos streamline onboarding, reinforce company culture, and keep employees aligned and informed.
- Fundraising & Donations
- If you’re looking to inspire giving or attract sponsors, recap videos, ad campaign videos, commercials, and explainer video production can all be powerful tools. They showcase impact, tell compelling stories, and provide donors with an apparent reason to contribute.
The key is alignment. Begin with the video type that best aligns with your current goals. As your business grows, you can layer in other formats to build a well-rounded content strategy that drives awareness, engagement, and results across the board.
Start Growing With Dallas Video Production Today
Video has the power to build awareness, drive conversions, and strengthen your connection with your audience, but the real impact comes when it’s produced with strategy and purpose.
With CinemaStory, one of the best video production companies in Dallas, TX, we can help you create content that’s driven by your goals and built to perform. Our video production team guides you every step of the way, from defining objectives to delivering videos that have a lasting impact.
Ready to take the next step? Schedule a discovery call with one of our video producers, and let’s design a video strategy that fuels your growth.