5 Video Marketing Trends You Need to Know in 2024

As you look ahead to 2024, video content marketing strategy continues evolving. Video content has become the best way to connect with audiences, tell brand stories, and display products or services in an interactive manner. Keeping up with video marketing trends will help you resonate with your target audience and increase your chances of success with your upcoming video projects.

Let’s break down the top five video content marketing trends in 2024 to ensure your strategy stays fresh and compelling. 

1. Familiar Faces on Video

More brands are putting their people in front of the camera—employees, partners, and even founders. This trend is all about making your brand feel more natural and trustworthy.

Instead of actors, use the familiar faces of your team and share their stories. It will make your brand more relatable and engaging. It’s about showing the human side of your business, which can make a big difference in how your target audience connects with you.

2. Educational and Explainer Videos

Videos that explain how to use a product or service are growing in popularity. They’re an excellent way for customers to quickly understand what you’re offering and how it can help them. 

These educational and explainer videos can cover anything from simple how-tos to more detailed guides about your products or services. It’s a win-win: your audience learns something useful, and you get to showcase your expertise and the value of what you provide.

Interestingly, 70% of marketers invest in creating explainer videos because almost everyone (96%) turns to these videos to learn about a product or service.

3. Short Form Videos

Short, catchy videos are popular thanks to social media platforms like TikTok and Instagram Reels. These platforms have shown that you don’t need much time to make a significant impact—sometimes, just a few seconds will do. 

Keeping videos brief but engaging can help you grab attention in a world where everyone is constantly scrolling. The key is to be creative and get your message across quickly.

4. AI in Video Production

Artificial Intelligence (AI) makes video production more manageable and creative. From coming up with ideas to editing and personalizing videos, AI tools are opening up new possibilities for what you can do. 

This means you can create high-quality videos faster and tailor them more closely to what your audience wants to see. Use AI as a tool for your upcoming video projects. You’ll quickly see how efficient and instrumental it can be in achieving your goals. 

However, it’s essential to remember that AI cannot replace the human touch professionals bring to create marketing videos. Ensure your project reaches its full potential by contacting a film production company in Dallas like CinemaStory. 

5. Behind the Scenes Content

People love to see what goes on behind the scenes of their favorite brands. This type of content gives a sneak peek into your business’s everyday life, from how products are made to the people who make them. 

It’s a great way to build a more personal connection with your audience by showing them the actual work that goes into what you do. Plus, behind the scenes production content can make your brand feel more open and transparent, which many consumers appreciate.

Embrace Future Video Marketing Trends

If these five trends prove one thing, it’s that video marketing is becoming more personal, efficient, and creative. By embracing these and future trends, you can create content that stands out and forms a genuine connection with your viewers. 

Finding the Right Dallas Video Production Company

Are you planning to start a video marketing project? Choosing the right team for your video production and marketing is essential. That’s where we, a Dallas video production company, step in. 

Our commercial video production services combine expert cinematography and compelling storytelling to amplify your project’s impact. Through a focused strategy, we ensure you see significant returns on your investment. With us, you can feel confident and reassured that your project is in capable hands.

An example of our proven success is our partnership with an established boot company. Without an internal video team, this company used us to supplement their monthly content and bi-annual broadcast spots. This resulted in 1M+ views on their socials and national brand recognition, resulting in huge financial gains. 

So, when you’re thinking about your next video project, think of us at CinemaStory. We’re ready to make something special that’s just right for you and your audience!